You asked and I got you. Keep reading to learn about 5 killer copywriting courses you can study to help you ignite your business this year.
Hey guys — it’s Alex. Lately, a lot of you have messaged me or left comments asking for my recommendations on copywriting courses that you can take to elevate your skills and ignite your copywriting business…
And by a lot I mean… a lot…
Well, I heard you loud and clear. Here’s a quick post on five killer copywriting courses that you should consider, depending on the specific area of copywriting that you want to grow in the most.
Now as you likely know, copywriting, in fact any valuable skill or pursuit for that matter, is not something you learn once and become a forever expert on. I’ve been doing this for 10 years, and I’m still learning new stuff all the time. Especially as trends change and fads fade, it’s important to actively study and put into practice new copywriting and branding strategies.
And that’s what I’m here. I keep it real so you can stay relevant. So, if you’re an aspiring or developing copywriter, what are you waiting for? Join the Posse and hit subscribe to my YouTube Channel. I release a new video every single week on the hottest techniques, trends, and tactics that are working TODAY…
And while I always say that the best way to grow as a copywriter is to START writing and learn from your own failures and mistakes, taking the time to educate yourself with a copywriting course or 2 is a great way to hone your skills and keep your creative juices flowing.
So – you asked for it and here they are – 5 copywriting courses to help guide you on your copywriting journey,
#1. If You Want To Master Email Storytelling: Autoresponder Madness
Autoresponder Madness is an email marketing course created by my friend and email marketing expert – this guy – Andre Chaperon, who has been called “the best email marketer in the industry”.
This was one of the first copywriting courses I studied when it was first released 11 years ago, in 2009. Andre has since revamped it, and he continually releases new editions to keep it fresh and relevant.
Using story-driven email marketing, this course has helped its students earn tens to hundreds of thousands of dollars with their autoresponder campaigns and sequences.
Andre’s specialty lies in integrating cliff-hangers into his email copy and campaigns, keeping readers intrigued and engaged through the power of storytelling.
The Autoresponder Madness course itself is delivered in a series of copy-based emails with videos integrated in between.
Andre’s course is for you if you seek to deepen your relationship and connect with your email list, turn prospects into lifelong fans or master the art of story-driven email copywriting.
#2. If You Want To Ignite Your Freelance Copywriting Business: The Copy Posse Launch Files
I had to add my course to the list, of course. Because hey — no one else has created a program dedicated to the biggest predicament that every new copywriter faces.
What I call dreaded copywriter Catch-22: You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!
So I went ahead and created one myself with the help of my team. The Copy Posse Launch Files gives you access to the behind-the-scenes recordings from my live coaching program, the Copy Posse Launch Pad. So if you missed out on the live coaching experience before the doors closed, don’t worry. This is your chance to join the Posse anyways…
The Launch Files gives you private insider access to this step-by-step online learning experience, where you’ll be guided through videos of me as I teach you the copywriting essentials that today’s businesses are looking for… and help you build a killer portfolio so you can approach new clients with unstoppable confidence.
You’ll learn about everything from modern copywriting techniques and psychological triggers to proven copywriting templates and formulas from the eight plus years that I spent building my copywriting business…
The Copy Posse Launch Files program is the ultimate shortcut to igniting your copywriting business in just 8 weeks.
#3. If You Want To Specialize In Direct Response Copywriting: Mass Conversion By Frank Kern
This course may come with a higher-ticket price, but it’s for good reason. Marketing Legend Frank Kern designed this rapid, four-week online training to help you with Mass Lead Generation, and yes, Conversion. It’ll help you determine the best type of lead magnet to attract your ideal customer, then how to create automated messaging to sell them.
Frank’s first ever program, Mass Control, was the very first marketing course I ever studied… and many of the ideas I learned in that course I still use today. Here’s a picture of me, Frank, Jeff Walker and Trey Smith at Frank’s event back in 2009…
While Mass Control is no longer being sold on Frank’s website, his upgraded Mass Conversion course is sure to impress. This program is perfect for business owners and copywriters who are excited to maximize income by through targeted funnels, smart segmenting and high ticket promotions.
Frank gives detailed, step-by-step walkthroughs of how he writes Facebook ads, as well as his most effective Video Sales Letter scripts that you can tailor to your own niche.
#4. If You Want To Revive Your Inner Storyteller: Malcolm Gladwell’s Writing Masterclass
I’m a big fan of lateral learning and looking for wisdom in less traditional places. This Masterclass from Malcolm Gladwell is fantastic if you want to strengthen your storytelling muscles through non-fiction writing, which is usually the “genre” us copywriters live in.
In this 5-hour video and training course spread over 24 lessons, Malcolm teaches you different aspects of writing in ways that you’ve never considered before.
From long-form video modules to crafting tone and voice, to holding readers’ attention — he even shares how he approaches his research, markets his books and top tips from his years of penning non-fiction material in a compelling and captivating way.
#5. If You Want To Boost Your SEO Skills: Power SEO Copywriting
Now this is a topic I know nothing about. I’m not an SEO copywriter but there are plenty of businesses out there looking to boost their Google-juice and dominate the search engines with SEO-rich copy that still sounds like a human wrote it.
This SEO Copywriting Certification is the only industry-endorsed online training that certifies copywriters in SEO copywriting… taught by the founder of Success Works — Heather Lloyd Martin.
Heather has worked with major search engines, television networks, Fortune 50 companies and big time publishers in her 20+ years of experience. Forbes has even described her as the “pioneer of SEO copywriting”!
A self-directed training focused on web content and social media writing, this program spans 8 modules that teach you how to optimize pages, expertly review a site, develop money-making SEO content suggestions, find hidden traffic-driving strategies, create persuasive keyword-rich copy and so much more.
Although the course has been around since 2010, her teaching and learning materials are continuously updated to reflect the latest search engine changes.
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I hope this short list will provide some inspiration to help you hone your copywriting skills and ignite your business this year. But remember to always keep practicing by doing active, actual writing even while you’re learning. In the words of Malcolm Gladwell himself:
“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”
Leave me a comment below if you found this article helpful. Next up, read my post on 5 copywriting exercises you can start practicing to turn your copy from good to great.
Thanks for reading and subscribing to my YouTube Channel. I will see you next week. Till then, I’m Alex. Ciao for now!