Blog | Alex Cattoni

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The Ugly Truth About Freelancing: How To Deal With Difficult Clients

October 13, 2021

From energy vampires to late payers, nit-pickers, lower-ballers, passive-aggressive commenters, and impossible expectation-ers… When it comes to dealing with “difficult clients”… How do you set and…

Setting The Record Straight: SEO Copywriting vs Conversion Copywriting

October 6, 2021

What comes first… search engine optimization or the art of persuasion?… If you’re an aspiring copywriter you might be wondering about the difference between conversion…

5 Public Speaking Tips To Help You Own The Stage & Captivate Your Audience

September 29, 2021

Want to master the art of Public Speaking… but you’re terrified of speaking publicly? I get it. And trust me, I’ve been there! Use these…

5-Step Onboarding Process To Close More Sales & Land Your DREAM Clients

September 23, 2021

A crystal clear onboarding process can be the BIG difference between landing your DREAM client… Versus ending up with one of those nightmare clients… You…

How To Streamline Your Freelance Business – Taxes, Clients, Contracts, Invoices & MORE

September 15, 2021

Was tax season your nerve-racking wake-up call? Like… well, I guess there’s more to this whole freelancer gig than drinking a lot of coffee and…

The Ultimate List of Podcasts For Marketing Tips & Creative Inspiration

September 9, 2021

Sure. Everyone knows you can learn tons of hot marketing tips online… but what if the real goldmine for mad marketing wisdom and crazy creative…

Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products

September 1, 2021

Want to stand out and sell out in an oversaturated market? Keep watching for 3 powerful positioning strategies for everyday products… Ever wonder how to…

TRUTH BOMB: The Real Reason You Can’t Find Purpose (& 3 Things To Do Instead)

August 25, 2021

Today I’m getting REAL about finding your purpose including the #1 mistake people make that leaves you feeling overwhelmed, lost, and confused, and the 3…

How To Get 10x More Client Testimonials & Referrals (Plus TWO Example Emails For You To Swipe)

August 18, 2021

What’s the one thing you can do to massively boost your credibility, increase your chances of landing new clients, and charge more for your services?……

Get Paid To Watch TV? 5 Ways TV Can Massively Improve Your Copywriting & Marketing Skills

August 11, 2021

Wait—Can You Actually Become A Better Writer Just By Binge-Watching Your Favorite Netflix Shows? Yup, here’s how… From reading fiction novels, to listening to true…

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