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Are you at full capacity in your business and find

Are you at full capacity in your business and find yourself wondering: “Is it time to hire help?!” 🤔⁠
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🎥. If so, then this week's YouTube video is for you!⁠
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We’re going to talk about...⁠
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✅ The PROs and CONs of outsourcing…⁠
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✅ The 3 signs that you’re definitely ready to hire a team…⁠
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✅ The first hire I recommend every business owner make FIRST…⁠
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✅ Plus, the #1 thing you MUST consider before making any hiring decision.⁠
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Go watch it on YouTube now 👉🏻 link in bio 🔗⁠
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#entrepreneurspirit #womenpreneur #womenontherise #workforyourself #creativepreneurs #womenwithambition #writercommunity #creativewritingcommunity #copywriting #beingboss⁠
#entrepreneursofinstagram #solopreneurs #entrepreneurjourney #freelancecopywriters #entrepreneurshiplifestyle #forbes #copywritersofinstagram #businesstipsforsuccess #creativebusiness

Copywriting vs. Marketing 👉🏻 what's the diff

Copywriting vs. Marketing 👉🏻 what's the difference, and do you need to know both?⁠ 🤔⁠
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➡️ Copywriting is the art of crafting WORDS for the sole purpose of conversion. ⁠
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The goal of copywriting is to craft messaging that moves leads through a funnel and, ultimately, convinces them to take action. ⁠
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Anytime you want to compel a prospective customer to click a link, call a number, signup with an email address, or buy something 👉🏻 it relies on copy. ⁠
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➡️ Marketing, on the other hand, is the wider UMBRELLA term that copywriting falls under. ⁠
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Marketing is also concerned with getting leads and moving them through a funnel. ⁠
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Both marketing and copywriting involve customer analysis, market research, strategy & positioning, conceptualizing hook, and designing campaigns… ⁠
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But the difference is...⁠
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Copywriters ALSO need to have the additional creative skillset of crafting the actual messaging that will bring in sales.⁠⁠
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👉🏻 So basically...⁠
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In order to be a successful copywriter, you HAVE to know and understand the basics of marketing.⁠
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Because it's ✨literally✨ the foundation of what good copy is crafted around...⁠
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I was a marketing consultant BEFORE I niched down and started offering copywriting services...⁠
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And having that strong marketing background played a HUGE role in my success as a freelancer copywriter. ⁠
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When you understand the marketing funnel - and how all the pieces work together, how to position a product/service to a specific audience, how to get leads, how to build a customer journey, etc...⁠
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...then you're going write copy that is SO MUCH MORE effective and powerful. ⁠
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👉🏻 What questions do you have about this? Drop them in the comments below! ⏬

🚫 Everything you consume does NOT have to be “educational” in order to be beneficial...⁠
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Personally, I’m not a big fan of nonfiction reading. ⁠
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Sure, there is a time and place when I enjoy a good marketing or personal development book...⁠
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But the majority of books I read are FICTION. ⁠
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And guess what? ➡️ It’s still beneficial! ⁠
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I’m not “wasting my time” by reading fiction instead of something “educational”... ⁠
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🙌🏻 Because reading fiction IS educational (just in a less direct type of way)... ⁠
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Reading fiction will teach you how to weave a compelling story...⁠
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How to stir emotions... ⁠
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How to open loops...⁠
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And so much more!⁠
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🤔 Not sure where to start? ⁠
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Think about the genre of movies you enjoy watching or the type of things you enjoy learning about...⁠
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Then go to your local library and browse some books in that genre (ask the librarian to help you!) ⁠
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Most libraries usually have a section towards the front with newly released, more popular books. That can be a good place to get started too. ⁠
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And if educational books ARE your fave, that’s cool too!⁠
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Do whatever works for you. ⁠
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I dropped a carousel FULL of educational book recommendations last week. Check it out in my feed! ⁠
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👉🏻 Comment below and let me know your favorite book! ⏬

#readingcommunity #readingbooks #storytellingbooks #storytellingmarketing #copywriting

✍🏻 Five SIGNS you're a copywriter + five sign

✍🏻 Five SIGNS you're a copywriter + five signs you SHOULD be a copywriter...⁠
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You're probably ALREADY a badass copywriter if you...⁠
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✅ You love to framework, strategize, and carefully craft your message.⁠
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✅ You are motivated to get a reader to take one clear and immediate action. ⁠
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✅ You appreciate sales as a mutually-beneficial practice that creates value, enables exchange, and solves problems.⁠
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✅ You love to write sales emails, landing pages, marketing and webinar scripts, and ads.⁠
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✅ You are comfortable with fluctuations in your income, taking on larger projects, and getting paid based on results. ⁠
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👀 And if you're not there yet, you'd make a great copywriter if...⁠
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✔️ You have a passion for the written word.⁠
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✔️ Marketing and psychology fascinate you. ⁠
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✔️ You love to help people.⁠
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✔️ You're empathetic, or can easily relate to other people.⁠
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✔️ You're a research fanatic! ⁠
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👉🏻 Remember, copywriting isn't JUST about making sales...⁠
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It's about crafting compelling messages that resonate with readers...⁠
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It's about relating to someone's fears, pains, and desires... and then offering them a genuinely helpful...⁠
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It's about making a difference...⁠
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It's about creating an impact...⁠
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It's about PEOPLE.⁠
It's about CONNECTION.⁠
It's about SERVICE. ⁠
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It's about creating a life of INTENTION on YOUR TERMS. ⁠
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🇮🇹 I've been in Italy for the past 3 weeks, and that wouldn't be possible if I hadn't made the scary decision 10+ years ago to go off on my own and start my freelancing business. ⁠
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Was it scary? 👉🏻 YEP. ⁠
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But I'm so damn grateful that I did. ⁠
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Not to mention the HUNDREDS of students I have who saw a YouTube video about copywriting, followed the nudge, and change the trajectory of their life FOREVER. ⁠
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Deep down, you already know if you have what it takes to be a great copywriter...⁠
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But if you want help getting started...⁠
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Comment "5SIGNS" (one word) below and I'll send you my free guide with a step-by-step method to igniting your copywriting career! ⏬

You are definitely gonna want to SAVE this bad boy

You are definitely gonna want to SAVE this bad boy 🚩🔥 ⁠
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We compiled a massive list of ALL the books I've ever recommended in my YouTube videos! ⁠
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We've got...⁠
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📚 5 Books That Will Make You A Better Storyteller⁠
📚 5 Mindset Books To Help You Get To The Next Level⁠
📚 5 Books To Give You A Persuasive Edge⁠
📚 5 Books To Become A Better Copywriter & Marketer⁠
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Add a few to your summer reading list!⁠
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Tell me, which one(s) do you want to read next? Comment below and let me know! 👇 ⁠
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#copywritingbooks #marketingbooks #businessbooks #robertcialdini #copywriting #copywritingtips #copywriterlife #copywritersofinstagram #contentwriting #freelancewriters #freelancecopywriter #contentmarketing #ladybosslife #womenwholead #contentmarketingtips #copywriters #digitalmarketingtips #howtowrite #writingadvice #contentwriters #contentmarketer #bookrecommendations #bookrecommendation #writingtips

I HATE THIS MARKETING ADVICE 🤬⁠ ⁠ Watch the

I HATE THIS MARKETING ADVICE 🤬⁠
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Watch the video for more details on what I HATE (and what you should do instead!) ⁠
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And then repeat after me:⁠
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👉🏻 I already have everything I need to succeed... ⁠
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👉🏻 I do not outsource my decisions...⁠
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👉🏻 I trust my intuition...⁠
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👉🏻 I’M A BAD BITCH ⁠
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(last one is optional but highly recommended 😘)⁠
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⁠🚩 Save and use this as much as you like!⁠
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P.S. Join my DM VIP List for more motivation, real talk, fun memes, and to be the first to know when we roll out cool new shit 💩⁠
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Comment “VIP” below if you want to be added to the list! ⏬

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