Customer Avatar Exercise: How To Speak To Your Target Market
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“If you try to sell to everyone, you’ll end up selling to no one.” So how do you create that perfect persona that represents your…
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5 Levels of Market Awareness: How To Speak To Your Target Audience (Part 1)
Is your brand or business a trail-blazer, champion, innovator, superhero or stage 5 clinger? Your answer to that question will reveal the RIGHT way to…
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9 Shocking Facts About Email Marketing
Ripped denim, Doc Martens, email marketing – some things will just never go outta style. Here are 9 shocking facts to prove that email marketing…
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What Is Copywriting?
So you wanna know about this crazy little thing called copywriting? Cool. Keep reading to learn why it’s the single most important part of any…
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Copywriting Tips: How To Write The Perfect Sales Pitch
So you’ve got a great offer, but your copy is not converting… You could be missing one of these key sales components. Here are my…
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How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Have you ever seen an ad or headline so bad that it makes you wonder — Yikes. How did no one spot THAT? Here are…
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4 Proven Email Copywriting Templates
Email… is NOT dead. Here are four of the most profitable email templates you should be using as a copywriter. Hey guys, it’s Alex. Thanks…
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Copywriting Examples: 10 Brands With A Killer Slogan
Have you ever read an awesome brand slogan, tagline or headline and think — “Damn – I wish I wrote that”? Well, here are 10…
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How to Write A Landing Page That Converts
Your landing page is the single most important part of your sales funnel. If you double your conversion rate, you double your leads and you…
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The ONLY 3 Things You Need To Write Sales Copy That Sells
Have you ever wondered what a Zen Buddhist monk could teach you about copywriting? Yeah, me neither which is why I’m so excited for this…
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