Learn Highly-Paid Copywriting Skills, Write An Irresistible Portfolio and Ignite Your Copywriting Business In 2020
8-Week Copywriter Training Program To Start Making Money At Home
In this step-by-step online learning experience, you’ll be guided by copywriter, speaker and founder of The Copy Posse, Alex Cattoni, as she teaches you the copywriting essentials that today’s businesses are looking for… and help you build a killer portfolio so you can approach new clients with unstoppable confidence.
During this eight-week program, you’ll get insider access to the recordings from Alex’s closed-door live group coaching program, the Copy Posse Launch Pad, plus proven tools, exercises, and templates to ignite your copywriting business in 2020.
The Dreaded Copywriter Catch-22
The biggest predicament that every new copywriter faces (that keeps them stuck in a rut and paralyzed from approaching potential clients) is this:
You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!
Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22.
Or, even if you already have a portfolio, maybe you have no idea if you’re including the right writing samples to catch your client’s attention and get paid.
Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there.
And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll pay your bills.
In my 8+ years of running a successful copywriting business, I’ve found that most online copywriting courses focus on how to improve existing copy with generic one-size-fits-all templates, outdated marketing strategies or douchey conversion tactics.
So in the Copy Posse Launch Files, I won’t only equip you with the latest copywriting principles and techniques that are working today, but I’ll walk you step-by-step through writing the essential copy assets you need to build a high-converting funnel and complete portfolio from scratch.
3 Ways The Copy Posse Launch Pad Will Ignite Your Copywriting Business
- Discover the modern copywriting techniques that are working today so you know exactly how to write persuasive, authentic and high-converting copy (and absolutely dominate your niche).
- Get an insider look at key psychological triggers you need to include in your copy to get inside the mind of your customers (plus, the common messaging mistakes you must avoid in order to stand out).
- Gain exclusive access to the proven copywriting templates and formulas that I’ve used to create multi-million dollar campaigns for my high-paying clients (and, until now, have been kept under lock and key).
- I’ll guide you every step of the way as you write your own high-converting portfolio pieces — with video training, proven exercises and weekly exercises.
- It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Files, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
- By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients fall in love with you (and want to pay you again and again and again).
Welcome To The School of Copywriters
Hey guys! It’s Alex. Like you, I’m a writer at heart and a multi-passionate entrepreneur by design, and I adore freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept a gig at one of the world’s leading online personal growth publishers, Mindvalley.
Since 2011, I’ve launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.
In 2019, I launched The Copy Posse, a team of writers with a passion for crafting compelling copy that combines the power of authentic brand storytelling with proven marketing principles. We are the new school of copywriters.
We believe that sales and relationship-building are not mutually exclusive. You can write copy that creates invaluable connection, engagement, and serious conversion… and that’s what I’m here to teach you.
The Right Phrase Pays!
PAST PARTNERS & CLIENTS
“Led The Team That Launched One Of The Hottest Personal Growth Brands On The Internet…”
“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.
While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.
Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.
It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a “genius”.”
“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”
“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni.
She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival.
With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries.
What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be.
If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.”
Kristin Sweeting Morelli
Founder, KSM International & The Red Tent Revival
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Here’s A Sneak Peek of The Posse Program
The key to being a successful copywriter is to determine your area of specialty – a niche you can OWN in true Copy Posse style. In this module, you’ll identify the kind of product or business that you want to write for and discover the #1 messaging secret to make it sell like HOT cakes. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT). In this module, we’ll also map out the copy key assets that will become the foundation of your complete copywriter’s portfolio.
One of the BIGGEST mistakes a copywriter can make is to NOT get into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through some of the key psychological triggers and methods for attracting the RIGHT customers with your copy, and keep them coming back for more. This module will help you get crystal clear on the messaging for your target audience to totally psyche out (and out sell) your competition. Sorry, not sorry!
Storytelling is at the core of killer copywriting. It creates believability, trust and authority, and is the most authentic way to get your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn EIGHT proven storytelling formulas you can use in your messaging and create your very own story structure for your portfolio piece.
No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts, and copy that flops. So In this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!
When writing a sales page, there are 10 conversion triggers that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners, and mastermind members. Everyone else has to pay $500 to get access to this. Not you though — because as a member of the Copy Posse Launch Files, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven secrets.
Now that you’ve got a killer story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream gig for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio!
A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.
Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.
Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to put together your portfolio and package your service in a way that will be irresistible to new clients. Time to make that money, hunni!
How It Works
8 Weeks of Guided Learning
Immediately after ordering, you’ll get access to Week 1 of the Copy Posse Launch Files in your private Member’s Area. You’ll then get access to the remaining modules every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn.
Insider Q&A Recordings
Along with your Copy Posse Launch Files training, you’ll get recordings of the insider Q&A calls with my coaching members. If these sessions don’t answer your questions, you can leave questions and engage with fellow students inside your Member’s Area.
Step-By-Step Guided Copywriting
Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio. You’ll receive a series of templates, exercises and worksheets to make your creative process a breeze.
This Program Is For You If…
This Program Is NOT For You If…
As the Posse Pres, my job is to protect the integrity of my program, and I’m fierce as hell about it. That’s why I’ll respectfully remove your access to the Copy Posse Launch Files if…
Why I Created The Copy Posse Launch Files
In the past 8 years, I‘ve had the privilege of working with clients all over the world and connecting with amazing leaders in sales and marketing. In that time, I’ve also observed a dangerous divide in the industry — especially with copywriters.
While there are a lot of brilliant and authentic copywriters out there, many still use manipulative, scammy and hypey sales tactics that I – quite frankly – just don’t vibe with.
I have seen firsthand that the copywriting that truly stands the test of time combines both the power of sales and conversion tactics AND the empathic art of creating real connection and positive brand experiences that leave a lasting impact.
But, rather than wait for someone to champion this mission, I decided to do it myself.
So, after 8 years of working behind-the-scenes exclusively with my high-level clients, I finally put myself out there! I started my YouTube channel to redefine what it means to be a copywriter today and share the techniques and strategies I’ve used to build a lucrative and heart-centered copywriting business from the ground up.
I’ve been so humbled and delighted by the comments, feedback and support that I received from my global Posse! Many encouraged me to start a program that would dive deep into the specific skills, techniques, and assets a new copywriter needs to get started.
That is why I created this…
A program tailored for those who want to get paid to write copy that connects and converts and who are ready to ignite their copywriting business in 2020.
Rad Love From Copy Posse Launch Pad: Class of 2020
“One of the best decisions I’ve ever made!”
Incredible. That’s the first word that comes to mind. Alex has literally compiled years and years of her expansive knowledge within the copywriting field and put it in a systematic, progressive and easy to understand format.
I got my first client within 5 weeks of starting the program. I used Alex’s frameworks and got my first ever client testimonial!
I cannot say this firmly enough – Anyone who is looking for a lucrative career in copywriting, this is literally the only resource you will ever need. From A-Z, in complete idiot-proof format, Alex explains the ins and outs of writing successful sales copy. This includes the psychology element that is so key before you even put pen to paper.
I highly recommend this program and vouch for Alex all day as one of the most incredible teachers I’ve come across.
She defines going above and beyond for her students, as well as being empathetic in every way.
Alex, you’re a star, and thank you so much for having me as one of the first few students of the launch pad!
– Sam Saifi
“Landed my first client within days of finishing!”
I can’t recommend Alex and the Copy Posse Launch Pad highly enough! When I first joined the program I was hoping to sharpen my writing skills, write in a truly authentic way and set myself up to write for my own offers and/or take on copywriting clients. I got all that and so much more. I got all the psychology and technique’s and know-how when it comes to copywriting but I also got ways of thinking and looking at the bigger picture of an overall marketing strategy, which is just invaluable and oftentimes a missing piece when learning to write copy.
AND within days of the program ending, I signed my first copywriting client which almost paid for the program itself!!
Alex and The Copy Posse Team are as brilliant as they are kind. They truly want you to succeed and it shows. The attention to detail, the robustness of the sessions and content, paired with the fun and supportive atmosphere made the whole experience much more than just “learning a new skill”.
The facebook group has also been an invaluable place to support one another; our group has become friends and we will continue to support each other as we go.
Copywriting is one of those skills that is applicable no matter what you are doing – online or offline – I knew that going in but I fully understood that coming out and I would jump at it again in a heartbeat. There’s no one else I’d rather learn this skill from and the value blew my mind!!
– Krystal Gabriel
“Got my first client while in the program and the second one right after I finished it!”
I’m so grateful for all the dedication and attention that Alex and her team have put into this program, it’s truly amazing! I came in here as a total newbie, got my first client while in the program and a second one right after I finished it! But the true prize is being equipped to write compelling and converting copy in today’s world, right from your heart. She goes above and beyond to make sure each student gets guidance and support, and you get TONS of tools to add to your copywriting tool belt. I cannot recommend it enough!
– Maria Isabel Campos
“You MUST join this copywriting course!”
Alex has such a talent for breaking down a huge, creative field into easy actionable steps everyone can take to succeed. She is an incredible teacher who knows what to focus on to get maximum results and is one of the best communicators I’ve ever met. I highly recommend this course as a business owner and future copywriter. You will get so much out of it!
– Courtney Miller
“A *rant* about the copywriting program that changed my life 🙈”
ALL HAIL THE COPY QUEEEEEENNNN! 👑 I’m so happy that I followed my gut and took this course! It was a HUGE decision for me. Not only because of the financial aspect, but also because I work full time and then it’s just me and my son every night. So the time commitment was something I was very nervous about as well. But for once, I did what I wanted. And I finally took the first step towards doing what I’ve been called to since childhood – WRITING. Yep — there were a lot of cobwebs to be cleared out. You bet — there was a whole lot of new information to be learned. And yes — it was tough and challenging as hell at times… but god damn it was worth it. So I’m very grateful for you, for this opportunity and for just straight up allowing myself to lean into the person I feel I’m meant to be.
My video is long and rant-y AF. But to summarize: JUST DO IT. You won’t regret it. It’ll elevate your writing. It’ll give you valuable teachings, tools, and resources. It’ll connect you with a network of copywriters. It’ll give you confidence in your abilities. It’ll help you perfect and hone your skills. Alex is the bomb.com. The program will pay for itself. Trust me. Take the leap, and just do it.
– Brittany Jordan
“The growth factor my businesses needed!”
Alex’s Copy Posse Launch Pad was a no-brainer for me: the free guidance she gives on her YouTube channel is tremendous, and working with her in the Launch Pad was like getting a Matrix-style plug into the back of my skull to learn all the good stuff, FAST. The feedback from her, her team, and the rest of the Posse helped me to build skills, and take action, FAST.
As a business owner, with both brick and mortar AND online services, what I learned helped me to create landing pages that convert at a notably higher rate, AND to understand the key triggers that drive people to buy, to engage, and to become fans for life.
– Michael Krushinsky
“The only copywriting program you’ll ever need…”
I’ve been following Alex since before she started the program and as soon as it was launched I didn’t hesitate to join. Alex was awesome in over-delivering and going beyond everyone’s expectation. I learned so much and have a solid foundation in copywriting after this program that I can use to start and advance my business.
– Gus Sayed
“Everything you need to jumpstart your career as a copywriter…”
The Copy Posse Launchpad exceeded all my expectations! Alex and the whole Copy Posse team were incredibly supportive and genuinely invested in everyone’s success. I ended the class with the confidence that I have everything I need to be a successful copywriter.
I now have the knowledge of proven methods to create killer copy! I know it would have taken me way longer to learn everything I did on my own! Before this course, I was confused about where to begin as a new copywriter. Now I have a whole toolkit to reference whenever I’m feeling stuck. Because of my newfound confidence, I’ve been able to gather up leads more easily.
I am also so excited and honored to now be a part of Alex’s rolodex of amazing copywriters. I’m so grateful for this course! It truly lives up to its claim as the “raddest” copywriting program out there! It’s exactly the jump start I needed to launch my career as a copywriter!
– Jolene Taracatac
“I got unbelievable value that I know is a huge asset to my future.”
Honestly, this program put all I’ve learned about copywriting into context. What I had learned before was worth pennies because I didn’t know how to refine/apply it, but now, after your program, I feel as though I have a skill for life that is worth more than I can contextualize in monetary value.
Something I just realized right now at 2:19 am is that this is the first thing I’ve completed since high-school (and I only completed high-school out of obligation). This is one venture I CHOSE and in doing so have a newfound level of confidence in myself. I’ve always wanted to be of service to people, but my self-esteem/self-value was pretty low. Finishing this program has brought a new chapter that makes me feel the future is a lot brighter now.
Thank you for creating your Youtube channel, and posting your videos! Thank you for creating the Copy Posse Launch Pad Program, and thank you for being you! I cannot say if I would’ve finished or even learned as much as I did without YOU being who you are. Explaining everything, answering questions, all of the feedback, the time you put in, all of it was amazing! Showing examples, helping everyone out on their work, helping me on mine, the bonuses and masterminds with Jay and Mark, I can’t thank you enough! I got unbelievable value that I know is a huge asset to my future. I might not see a light at the end of my tunnel, but I’ll be damned if I’m now not compelled to keep walking forward! Thank you, Alex! You helped me more than you might’ve thought. Can’t wait to keep growing and showing you how far I’ve gotten!
– Horacio Venzor
“I truly believe that this is the best copywriting program out there…”
I have never made a testimonial before, despite having taken various other copywriting programs, etc. I never do them because I’ve never actually gained that much value from them, so I want to encourage other people to take them.
This one is different. I truly believe that this is the best copywriting program out there. Alex truly cares about your progress. She knows every single student in the program. She knows what their weaknesses are and she gives a lot of personalized feedback. Alex overdelivers on everything. I really really recommend this program.
– Nonpavit “Momoe” Jitjaeng
You Don’t Have To Wait For My Next Live Program. Ignite Your Copywriting Business Now With The Copy Posse Launch Files.
If you missed out on Season 1 of the Copy Posse Launch Pad, or it was out of your budget, this is your chance to get access to the exclusive recordings at a massive discount off the live coaching price.
In these exclusive recordings, I’m sharing everything I’ve learned over the last 8 years.
During this unique learning and writing experience, you will learn the multi-million-dollar techniques, strategies, and templates that have not been shared with anyone outside my team, partners and live coaching members.
At the end of this program, you won’t just walk away with expert know-how on the latest copywriting methods, but you’ll also have a complete and compelling portfolio that you can use to approach clients with confidence.
But most of all — this is a rare opportunity to get insider learnings from me over 8 weeks.
Up until now, the only way to get this level of training from me was through my $500/hour strategy sessions, reserved only for my partners and clients…
…Or, by being a member of my $25,000 mastermind.
But, with the Copy Posse Launch Files, you’ll get instant access to the recordings of ALL 8 coaching calls, Q&A sessions, workbook, guides and formulas. It’s the next best thing to live coaching, at a fraction of the cost!
What You’ll Get With This Program
$1500 Credit For Copy Posse Launch Pad Season 2
(Plus Early Guaranteed Access)
When I launch the second intake of the Copy Posse Launch Pad, it will be priced upwards of $4,000. When you enroll in the Copy Posse Launch Files today, I’ll let you put the full price towards my next live coaching program enrollment fee. Yes, that’s right – you’ll get a full $1500 credit, which means when you enroll in Launch Pad Season 2, I’m essentially giving you your $1500 BACK in the form of a discount. That’s better than street cred, and that’s not all…
When you order now, not only are you getting early access to this coveted copywriter training program one-step ahead of everyone else, but you’ll also have a guaranteed spot in the next live Copy Posse Launch Pad enrollment. Start now, ignite your copywriting business, get your money back. It’s a no brainer.
Yours FREE With The Copy Posse Launch Files
The Value of This Program Is Over $9,000
But because this is the first time I’m releasing these insider files, I’ve decided to give you a massive discount, in exchange for your honest feedback.
You won’t pay $22,000, $10,000, $5,000 or even $2,000…
You’re about to discover the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…
And all you’ll pay for lifetime access to this step-by-step online program is just $1497.
This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client after taking this program.
When I open live coaching again in the future, tuition will be upwards of $4,000 — because, I’ll be honest, it’s a $HIT TON of work for me and my team to do this. So, I can guarantee you that I will never offer these recordings at this low price again.
In return for this massive discount, I’d love your honest and constructive feedback. So, once the 8-week program wraps up and you’re well on your way to building a thriving copywriting business, I’d love to hear your thoughts. Just shoot me a quick email about your experience with the program.
Other than that, all I ask for is your full commitment to show up and complete each module of the program.
Get The Copy Posse Launch Files
Throughout this program, you’ll…
The Copy Posse Launch Files Include…
Frequently Asked Questions
Immediately after ordering, you’ll be sent a receipt and confirmation email from the Copy Posse, giving you access to your Private Member’s Area.
You’ll be able to login within minutes and have access to your Week 1 training, exercises and Q&A call recording. Every week, content will be unlocked to seamlessly guide you through writing your portfolio.
The Copy Posse Launch Files is specifically designed to equip you with the latest copywriting principles and techniques that are working today.
You’ll get step-by-step training every week, along with Q&A call recordings to guide you through writing the most critical copy assets you need to build a high-converting funnel and complete portfolio from scratch.
Each coaching and Q&A training is at least 90 minutes long. So you’ll want to put aside 2-3 hours a week to watch these videos, plus a couple more hours a week of writing time.
Good question! I’ve been writing high-converting copy for my clients for almost 10 years and have worked with many notable brands. Clients pay me $500 for a single 1-hour strategy session or critique, and I also run a high-end mastermind called Flight Club, which gathers legendary internet marketers and entrepreneurs (6 years and counting!).
So, while this is my first time teaching a course in this format, I have accumulated a lot of experience in both copywriting and teaching copywriting over the past decade. I have created a proven curriculum to teach these highly-paid copywriting skills, which has helped many of my Launch Pad graduates land clients!
Absolutely! When I launch Season 2 of the Copy Posse Launch Pad, you’ll be able to roll the full price forward as a credit. This $1500 future discount means you’ll get your full investment in the Copy Posse Launch Files back and it also GUARANTEES you a coveted seat in the next LIVE coaching program.
Given the amount of love, time and energy that goes into the Copy Posse Launch Pad, at this point I’m only committing to one intake a year, which puts the next enrollment in January 2021.
But I don’t want you to have to wait that long to learn the high-converting techniques you need to ignite your copywriting business NOW. When you order now, you can dive into the training today. This puts you one step ahead of the rest of the class when you join the Copy Posse Launch Pad Season 2 next year.
This program is a rare opportunity to get training from me for a fraction of what I charge my clients.
After the Copy Posse Launch Files, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting business. You’ll learn in 8 weeks what took me 8 years to figure out.
That’s why the Copy Posse Launch Files is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the program and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.
This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients. In fact, many of my students got clients before the program even ended!
But here’s the thing, I’m a copywriting coach, not a recruitment coach. While I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action!