Learn Highly-Paid Copywriting Skills, Write An Irresistible Portfolio and Ignite Your Copywriting Business In 2021

8-Week Copywriter Training Program To Start Making Money At Home

In this step-by-step online learning experience, you’ll be guided by copywriter, speaker and founder of The Copy Posse, Alex Cattoni, as she teaches you the copywriting essentials that today’s businesses are looking for… and help you build a killer portfolio so you can approach new clients with unstoppable confidence.

During this eight-week program, you’ll get insider access to the recordings from Alex’s closed-door live group coaching program, the Copy Posse Launch Pad, plus proven tools, exercises, and templates to ignite your copywriting business in 2021.

The Dreaded Copywriter Catch-22

The biggest predicament that every new copywriter faces (that keeps them stuck in a rut and paralyzed from approaching potential clients) is this:

You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!

Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22.

Or, even if you already have a portfolio, maybe you have no idea if you’re including the right writing samples to catch your client’s attention and get paid.

Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there.

And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll pay your bills.

In my 8+ years of running a successful copywriting business, I’ve found that most online copywriting courses focus on how to improve existing copy with generic one-size-fits-all templates, outdated marketing strategies or douchey conversion tactics.

So in the Copy Posse Launch Files, I won’t only equip you with the latest copywriting principles and techniques that are working today, but I’ll walk you step-by-step through writing the essential copy assets you need to build a high-converting funnel and complete portfolio from scratch.

3 Ways The Copy Posse Launch Pad Will Ignite Your Copywriting Business

  • Discover the modern copywriting techniques that are working today so you know exactly how to write persuasive, authentic and high-converting copy (and absolutely dominate your niche).
  • Get an insider look at key psychological triggers you need to include in your copy to get inside the mind of your customers (plus, the common messaging mistakes you must avoid in order to stand out).
  • Gain exclusive access to the proven copywriting templates and formulas that I’ve used to create multi-million dollar campaigns for my high-paying clients (and, until now, have been kept under lock and key).
  • I’ll guide you every step of the way as you write your own high-converting portfolio pieces with video training, proven exercises and weekly exercises.
  • It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Files, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
  • By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients fall in love with you (and want to pay you again and again and again).

Welcome To The   School of Copywriters

Hey guys! It’s Alex. Like you, I’m a writer at heart and a multi-passionate entrepreneur by design, and I adore freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept a gig at one of the world’s leading online personal growth publishers, Mindvalley.

Since 2011, I’ve launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet  writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.

In 2019, I launched The Copy Posse, a team of writers with a passion for crafting compelling copy that combines the power of authentic brand storytelling with proven marketing principles. We are the new school of copywriters.

We believe that sales and relationship-building are not mutually exclusive. You can write copy that creates invaluable connection, engagement, and serious conversion… and that’s what I’m here to teach you.

The Right Phrase Pays!


Vishen Lakhiani
Founder, Mindvalley.com

“Led The Team That Launched One Of The Hottest Personal Growth Brands On The Internet…”

“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.

While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.

Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.

It’s telling to see that Alex can excel at so many different roles team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a “genius”.”

“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”

“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni.

She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival.

With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries.

What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be.

If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.

Kristin Sweeting Morelli
Founder, KSM International & The Red Tent Revival

Blair Gorman
Founder, Numerologist.com

“A Marketing Genius”

“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”

Here’s A Sneak Peek of The Posse Program

The key to being a successful copywriter is to determine your area of specialty – a niche you can OWN in true Copy Posse style. In this module, you’ll identify the kind of product or business that you want to write for and discover the #1 messaging secret to make it sell like HOT cakes. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT). In this module, we’ll also map out the copy key assets that will become the foundation of your complete copywriter’s portfolio.

How It Works

8 Weeks of Guided Learning

Immediately after ordering, you’ll get access to Week 1 of the Copy Posse Launch Files in your private Member’s Area. You’ll then get access to the remaining modules every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn.

Insider Q&A Recordings

Along with your Copy Posse Launch Files training, you’ll get recordings of the insider Q&A calls with my coaching members. If these sessions don’t answer your questions, you can leave questions and engage with fellow students inside your Member’s Area.

Step-By-Step Guided Copywriting

Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio. You’ll receive a series of templates, exercises and worksheets to make your creative process a breeze.

This Program Is For You If…

You’re an aspiring copywriter determined to get your foot in the door but don’t have any experience to show in your portfolio.

You’re a content writer who wants to step up your copywriting skills so you can charge more for your words!

You love to write and have experience in other fields, but want to venture into copywriting as a more creative, lucrative, and fulfilling career.

You’re a new copywriter and have been hired a few times but are gunning to get more experience writing highly-paid copy assets, such as sales pages and email sequences.

You’re an entrepreneur, coach or business owner and want to write or improve the copy for your own funnel and website!

And you’re 100% committed to showing up and taking action with a program that is designed to give you the results you need to ignite your copywriting business.

This Program Is NOT For You If…

As the Posse Pres, my job is to protect the integrity of my program, and I’m fierce as hell about it. That’s why I’ll respectfully remove your access to the Copy Posse Launch Files if…

You just want to make a quick buck. There’s no such thing as an overnighter copywriter! This program is about building a long-term, sustainable, real money-making business that leads with authenticity and value not manipulation and hype.

You’re not committed to making the world a better place. As copywriters, we are given the rare gift of persuasion. When you join this program, you’re taking a vow to use your newfound skills for good and to create messaging that truly helps people.

You’re not a team player. This is not a competition, it is a safe environment for new and aspiring copywriters to support and learn from each other. This is for team players who have an open mind and each other’s backs not energy vampires who suck.

You are a tire-kicker. This is not for people who want to “try it out” and half-ass their way to a copywriting business. I’m putting my heart and soul into this program and I expect the same in return. You gotta commit to showing up and taking action.

You’re a negative nancy! If you tend to complain, compare or argue just for the sake of it — please stay away. We’re all about love, respect and constructive feedback ‘round here. No negative nancies, debbie doubters or douchey dans allowed in this clubhouse.

Why I Created The Copy Posse Launch Files

In the past 8 years, I‘ve had the privilege of working with clients all over the world and connecting with amazing leaders in sales and marketing. In that time, I’ve also observed a dangerous divide in the industry — especially with copywriters.

While there are a lot of brilliant and authentic copywriters out there, many still use manipulative, scammy and hypey sales tactics that I – quite frankly – just don’t vibe with.

I have seen firsthand that the copywriting that truly stands the test of time combines both the power of sales and conversion tactics AND the empathic art of creating real connection and positive brand experiences that leave a lasting impact.

But, rather than wait for someone to champion this mission, I decided to do it myself.

So, after 8 years of working behind-the-scenes exclusively with my high-level clients, I finally put myself out there! I started my YouTube channel to redefine what it means to be a copywriter today and share the techniques and strategies I’ve used to build a lucrative and heart-centered copywriting business from the ground up.

I’ve been so humbled and delighted by the comments, feedback and support that I received from my global Posse! Many encouraged me to start a program that would dive deep into the specific skills, techniques, and assets a new copywriter needs to get started.

That is why I created this…

A program tailored for those who want to get paid to write copy that connects and converts and who are ready to ignite their copywriting business.

Rad Love From Copy Posse Launch Pad: Class of 2020

“One of the best decisions I’ve ever made!”

Incredible. That’s the first word that comes to mind. Alex has literally compiled years and years of her expansive knowledge within the copywriting field and put it in a systematic, progressive and easy to understand format.

I got my first client within 5 weeks of starting the program. I used Alex’s frameworks and got my first ever client testimonial!

I cannot say this firmly enough – Anyone who is looking for a lucrative career in copywriting, this is literally the only resource you will ever need. From A-Z, in complete idiot-proof format, Alex explains the ins and outs of writing successful sales copy. This includes the psychology element that is so key before you even put pen to paper.

I highly recommend this program and vouch for Alex all day as one of the most incredible teachers I’ve come across.

She defines going above and beyond for her students, as well as being empathetic in every way.

Alex, you’re a star, and thank you so much for having me as one of the first few students of the launch pad!

– Sam Saifi

“Landed my first client within days of finishing!”

I can’t recommend Alex and the Copy Posse Launch Pad highly enough! When I first joined the program I was hoping to sharpen my writing skills, write in a truly authentic way and set myself up to write for my own offers and/or take on copywriting clients. I got all that and so much more. I got all the psychology and technique’s and know-how when it comes to copywriting but I also got ways of thinking and looking at the bigger picture of an overall marketing strategy, which is just invaluable and oftentimes a missing piece when learning to write copy.

AND within days of the program ending, I signed my first copywriting client which almost paid for the program itself!! 

Alex and The Copy Posse Team are as brilliant as they are kind. They truly want you to succeed and it shows. The attention to detail, the robustness of the sessions and content, paired with the fun and supportive atmosphere made the whole experience much more than just “learning a new skill”. 

The facebook group has also been an invaluable place to support one another; our group has become friends and we will continue to support each other as we go.

Copywriting is one of those skills that is applicable no matter what you are doing – online or offline – I knew that going in but I fully understood that coming out and I would jump at it again in a heartbeat. There’s no one else I’d rather learn this skill from and the value blew my mind!!

– Krystal Gabriel

“Got my first client while in the program and the second one right after I finished it!”

I’m so grateful for all the dedication and attention that Alex and her team have put into this program, it’s truly amazing! I came in here as a total newbie, got my first client while in the program and a second one right after I finished it! But the true prize is being equipped to write compelling and converting copy in today’s world, right from your heart. She goes above and beyond to make sure each student gets guidance and support, and you get TONS of tools to add to your copywriting tool belt. I cannot recommend it enough!

– Maria Isabel Campos

“$8,000 a month? Yes, please!”

I’m so thankful I found Alex. I struggled for years with finding my niche and not being sure where or how to start with copywriting.

Within the first week in The Copy Posse Launch Pad, I already had clarity around my niche: MarTech Made Easy. It seems so simple, right? But trust me, I wouldn’t have ever gotten there without Alex and the program.

Alex’s training helped me set the right foundation which also brought a LOT of confidence and even pride when publishing my new website and telling the world what I do.

Things just kept getting better after that. Alex truly goes above and beyond and always provides so much value in everything she does.

Even though I have a background in journalism and digital marketing, I lacked the copywriting essentials, such as proven tools and a process.

If you don’t know how to get where you want to go, how will you make it?

My goal was to make 10k per month as a copywriter. Alex prepared and launched me into the world of copywriting with her proven templates and formulas, training, exercises, process, tips and overall knowledge bombs that only someone who’s been there can teach.

I’m currently doing a test project for a potential client that could lead to an $8,000 / month contract… and this is only a few months after completing the Copy Posse Launch Pad… during a pandemic!

If your goal is to be a copywriter and you aren’t sure how, where to start, or lack confidence – join The Copy Posse Launch Pad. It really will ignite your copywriting business, but also so much more.

– LeAnn Reyes

“You MUST join this copywriting course!”

Alex has such a talent for breaking down a huge, creative field into easy actionable steps everyone can take to succeed. She is an incredible teacher who knows what to focus on to get maximum results and is one of the best communicators I’ve ever met. I highly recommend this course as a business owner and future copywriter. You will get so much out of it!

– Courtney Miller

“A *rant* about the copywriting program that changed my life ????”

ALL HAIL THE COPY QUEEEEEENNNN! ???? I’m so happy that I followed my gut and took this course! It was a HUGE decision for me. Not only because of the financial aspect, but also because I work full time and then it’s just me and my son every night. So the time commitment was something I was very nervous about as well. But for once, I did what I wanted. And I finally took the first step towards doing what I’ve been called to since childhood – WRITING. Yep — there were a lot of cobwebs to be cleared out. You bet — there was a whole lot of new information to be learned. And yes — it was tough and challenging as hell at times… but god damn it was worth it. So I’m very grateful for you, for this opportunity and for just straight up allowing myself to lean into the person I feel I’m meant to be.

My video is long and rant-y AF. But to summarize: JUST DO IT. You won’t regret it. It’ll elevate your writing. It’ll give you valuable teachings, tools, and resources. It’ll connect you with a network of copywriters. It’ll give you confidence in your abilities. It’ll help you perfect and hone your skills. Alex is the bomb.com. The program will pay for itself. Trust me. Take the leap, and just do it.

– Brittany Jordan

“The growth factor my businesses needed!”

Alex’s Copy Posse Launch Pad was a no-brainer for me: the free guidance she gives on her YouTube channel is tremendous, and working with her in the Launch Pad was like getting a Matrix-style plug into the back of my skull to learn all the good stuff, FAST. The feedback from her, her team, and the rest of the Posse helped me to build skills, and take action, FAST.

As a business owner, with both brick and mortar AND online services, what I learned helped me to create landing pages that convert at a notably higher rate, AND to understand the key triggers that drive people to buy, to engage, and to become fans for life.

– Michael Krushinsky

“The only copywriting program you’ll ever need…”

I’ve been following Alex since before she started the program and as soon as it was launched I didn’t hesitate to join. Alex was awesome in over-delivering and going beyond everyone’s expectation. I learned so much and have a solid foundation in copywriting after this program that I can use to start and advance my business.

– Gus Sayed

“Everything you need to jumpstart your career as a copywriter…”

The Copy Posse Launchpad exceeded all my expectations! Alex and the whole Copy Posse team were incredibly supportive and genuinely invested in everyone’s success. I ended the class with the confidence that I have everything I need to be a successful copywriter.

I now have the knowledge of proven methods to create killer copy! I know it would have taken me way longer to learn everything I did on my own! Before this course, I was confused about where to begin as a new copywriter. Now I have a whole toolkit to reference whenever I’m feeling stuck. Because of my newfound confidence, I’ve been able to gather up leads more easily.

I am also so excited and honored to now be a part of Alex’s rolodex of amazing copywriters. I’m so grateful for this course! It truly lives up to its claim as the “raddest” copywriting program out there! It’s exactly the jump start I needed to launch my career as a copywriter!

– Jolene Taracatac

“I got unbelievable value that I know is a huge asset to my future.”

Honestly, this program put all I’ve learned about copywriting into context. What I had learned before was worth pennies because I didn’t know how to refine/apply it, but now, after your program, I feel as though I have a skill for life that is worth more than I can contextualize in monetary value.

Something I just realized right now at 2:19 am is that this is the first thing I’ve completed since high-school (and I only completed high-school out of obligation). This is one venture I CHOSE and in doing so have a newfound level of confidence in myself. I’ve always wanted to be of service to people, but my self-esteem/self-value was pretty low. Finishing this program has brought a new chapter that makes me feel the future is a lot brighter now.

Thank you for creating your Youtube channel, and posting your videos! Thank you for creating the Copy Posse Launch Pad Program, and thank you for being you! I cannot say if I would’ve finished or even learned as much as I did without YOU being who you are. Explaining everything, answering questions, all of the feedback, the time you put in, all of it was amazing! Showing examples, helping everyone out on their work, helping me on mine, the bonuses and masterminds with Jay and Mark, I can’t thank you enough! I got unbelievable value that I know is a huge asset to my future. I might not see a light at the end of my tunnel, but I’ll be damned if I’m now not compelled to keep walking forward! Thank you, Alex! You helped me more than you might’ve thought. Can’t wait to keep growing and showing you how far I’ve gotten!

– Horacio Venzor

“I truly believe that this is the best copywriting program out there…”

I have never made a testimonial before, despite having taken various other copywriting programs, etc. I never do them because I’ve never actually gained that much value from them, so I want to encourage other people to take them.

This one is different. I truly believe that this is the best copywriting program out there. Alex truly cares about your progress. She knows every single student in the program. She knows what their weaknesses are and she gives a lot of personalized feedback. Alex overdelivers on everything. I really really recommend this program.

– Nonpavit “Momoe” Jitjaeng

You Don’t Have To Wait For My Next Live Program. Ignite Your Copywriting Business Now With The Copy Posse Launch Files.

If you missed out on Season 1 of the Copy Posse Launch Pad, or it was out of your budget, this is your chance to get access to the exclusive recordings at a massive discount off the live coaching price.

In these exclusive recordings, I’m sharing everything I’ve learned over the last 8 years.

During this unique learning and writing experience, you will learn the multi-million-dollar techniques, strategies, and templates that have not been shared with anyone outside my team, partners and live coaching members.

At the end of this program, you won’t just walk away with expert know-how on the latest copywriting methods, but you’ll also have a complete and compelling portfolio that you can use to approach clients with confidence.

But most of all — this is a rare opportunity to get insider learnings from me over 8 weeks.

Up until now, the only way to get this level of training from me was through my $500/hour strategy sessions, reserved only for my partners and clients…

…Or, by being a member of my $25,000 mastermind.

But, with the Copy Posse Launch Files, you’ll get instant access to the recordings of ALL 8 coaching calls, Q&A sessions, workbook, guides and formulas. It’s the next best thing to live coaching, at a fraction of the cost!

What You’ll Get With This Program

8 x Recordings of Group Coaching calls with Alex Cattoni ($2000 Value)

8 x Recordings of Q&A calls with Alex Cattoni ($2000 Value)

Proven templates, examples and exercises ($5000 Value)

Lifetime access to all program recordings and workbooks 


$1500 Credit For Copy Posse Launch Pad Season 3
(Plus Early Guaranteed Access)

When I launch the next intake of the Copy Posse Launch Pad, it will be priced upwards of $4,000. When you enroll in the Copy Posse Launch Files today, I’ll let you put the full price towards my next live coaching program enrollment fee. Yes, that’s right – you’ll get a full $1500 credit, which means when you enroll in Launch Pad Season 3, I’m essentially giving you your $1500 BACK in the form of a discount. That’s better than street cred, and that’s not all…

When you order now, not only are you getting early access to this coveted copywriter training program one-step ahead of everyone else, but you’ll also have a guaranteed spot in the next live Copy Posse Launch Pad enrollment. Start now, ignite your copywriting business, get your money back. It’s a no brainer.


Yours FREE With The Copy Posse Launch Files

The Value of This Program Is Over $9,000

But because this is the first time I’m releasing these insider files, I’ve decided to give you a massive discount, in exchange for your honest feedback.

You won’t pay $9000, $7000, $5000 or even $2000…

You’re about to discover the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…

And all you’ll pay for lifetime access to this step-by-step online program is just $1497.

This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client after taking this program.

When I open live coaching again in the future, tuition will be upwards of $4,000 — because, I’ll be honest, it’s a $HIT TON of work for me and my team to do this. So, I can guarantee you that I will never offer these recordings at this low price again.

In return for this massive discount, I’d love your honest and constructive feedback. So, once the 8-week program wraps up and you’re well on your way to building a thriving copywriting business, I’d love to hear your thoughts. Just shoot me a quick email about your experience with the program.

Other than that, all I ask for is your full commitment to show up and complete each module of the program.

Get The Copy Posse Launch Files

Throughout this program, you’ll…

Learn how to get inside the mind of your customers using key psychological triggers and storytelling techniques to absolutely dominate your chosen niche.

Write persuasive, authentic and high-converting copy based on multi-million dollar templates and formulas.

Ignite your copywriting business with a complete portfolio that will make clients fall in love with you and want to work with you again and again!

The Copy Posse Launch Files Include…

8 x Recordings of Group Coaching calls with Alex Cattoni ($2000 Value)

8 x Recordings of Q&A calls with Alex Cattoni ($2000 Value)

The Copy Posse Launch Pad workbook, guides and formulas ($5000 Value)

$1500 Credit For Copy Posse Launch Pad Season 3 ($1500 Value)


Save over $1500 by paying in full today! (BEST VALUE)




Pay only $797 today! Then just 1 more monthly payment of $797.

$797 x 4

$797 x 2

All orders processed on a secure server.

Frequently Asked Questions

Immediately after ordering, you’ll be sent a receipt and confirmation email from the Copy Posse, giving you access to your Private Member’s Area.

You’ll be able to login within minutes and have access to your Week 1 training, exercises and Q&A call recording. Every week, content will be unlocked to seamlessly guide you through writing your portfolio.


Save over $1500 by paying in full today! (BEST VALUE)




Pay only $797 today! Then just 1 more monthly payment of $797.

$797 x 4

$797 x 2

All orders processed on a secure server.