Missed Out On The Live Coaching Experience? Ignite Your Copywriting Business In 2020 With The Copy Posse Launch Files
8-Week Copywriter Training Program To Start Making Money At Home
In this step-by-step online learning experience, you’ll be guided by copywriter, speaker and founder of The Copy Posse, Alex Cattoni, as she teaches you the copywriting essentials that today’s businesses are looking for… and help you build a killer portfolio so you can approach new clients with unstoppable confidence.
During this eight-week program, you’ll get insider access to the recordings from Alex’s closed-door live group coaching program, the Copy Posse Launch Pad, plus proven tools, exercises, and templates to ignite your copywriting business in 2020.
The Dreaded Copywriter Catch-22
The biggest predicament that every new copywriter faces (that keeps them stuck in a rut and paralyzed from approaching potential clients) is this:
You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!
Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22.
Or, even if you already have a portfolio, maybe you have no idea if you’re including the right writing samples to catch your client’s attention and get paid.
Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there.
And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll pay your bills.
In my 8+ years of running a successful copywriting business, I’ve found that most online copywriting courses focus on how to improve existing copy with generic one-size-fits-all templates, outdated marketing strategies or douchey conversion tactics.
So in the Copy Posse Launch Files, I won’t only equip you with the latest copywriting principles and techniques that are working today, but I’ll walk you step-by-step through writing the essential copy assets you need to build a high-converting funnel and complete portfolio from scratch.
3 Ways The Copy Posse Launch Pad Will Ignite Your Copywriting Business
- Discover the modern copywriting techniques that are working today so you know exactly how to write persuasive, authentic and high-converting copy (and absolutely dominate your niche).
- Get an insider look at key psychological triggers you need to include in your copy to get inside the mind of your customers (plus, the common messaging mistakes you must avoid in order to stand out).
- Gain exclusive access to the proven copywriting templates and formulas that I’ve used to create multi-million dollar campaigns for my high-paying clients (and, until now, have been kept under lock and key).
- I’ll guide you every step of the way as you write your own high-converting portfolio pieces — with video training, proven exercises and weekly exercises.
- It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Files, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
- By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients fall in love with you (and want to pay you again and again and again).
Welcome To The School of Copywriters
Hey guys! It’s Alex. Like you, I’m a writer at heart and a multi-passionate entrepreneur by design, and I adore freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept a gig at one of the world’s leading online personal growth publishers, Mindvalley.
Since 2011, I’ve launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet — writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.
In 2019, I launched The Copy Posse, a team of writers with a passion for crafting compelling copy that combines the power of authentic brand storytelling with proven marketing principles. We are the new school of copywriters.
We believe that sales and relationship-building are not mutually exclusive. You can write copy that creates invaluable connection, engagement, and serious conversion… and that’s what I’m here to teach you.
The Right Phrase Pays!
PAST PARTNERS & CLIENTS
“Led The Team That Launched One Of The Hottest Personal Growth Brands On The Internet…”
“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.
While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.
Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.
It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a “genius”.”
“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”
“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni.
She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival.
With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries.
What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be.
If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.”
Kristin Sweeting Morelli
Founder, KSM International & The Red Tent Revival
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Here’s A Sneak Peek of The Posse Program
The key to being a successful copywriter is to determine your area of specialty – a niche you can OWN in true Copy Posse style. In this module, you’ll identify the kind of product or business that you want to write for and discover the #1 messaging secret to make it sell like HOT cakes. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT). In this module, we’ll also map out the copy key assets that will become the foundation of your complete copywriter’s portfolio.
One of the BIGGEST mistakes a copywriter can make is to NOT get into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through some of the key psychological triggers and methods for attracting the RIGHT customers with your copy, and keep them coming back for more. This module will help you get crystal clear on the messaging for your target audience to totally psyche out (and out sell) your competition. Sorry, not sorry!
Storytelling is at the core of killer copywriting. It creates believability, trust and authority, and is the most authentic way to get your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn EIGHT proven storytelling formulas you can use in your messaging and create your very own story structure for your portfolio piece.
No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts, and copy that flops. So In this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!
When writing a sales page, there are 10 conversion triggers that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners, and mastermind members. Everyone else has to pay $500 to get access to this. Not you though — because as a member of the Copy Posse Launch Files, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven secrets.
Now that you’ve got a killer story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream gig for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio!
A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.
Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.
Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to put together your portfolio and package your service in a way that will be irresistible to new clients. Time to make that money, hunni!
How It Works
8 Weeks of Guided Learning
Immediately after ordering, you’ll get access to Week 1 of the Copy Posse Launch Files in your private Member’s Area. You’ll then get access to the remaining modules every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn.
Insider Q&A Recordings
Along with your Copy Posse Launch Files training, you’ll get recordings of the insider Q&A calls with my coaching members. If these sessions don’t answer your questions, you can leave questions and engage with fellow students inside your Member’s Area.
Step-By-Step Guided Copywriting
Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio. You’ll receive a series of templates, exercises and worksheets to make your creative process a breeze.
This Program Is For You If…
This Program Is NOT For You If…
As the Posse Pres, my job is to protect the integrity of my program, and I’m fierce as hell about it. That’s why I’ll respectfully remove your access to the Copy Posse Launch Files if…
Why I Created The Copy Posse Launch Files
In the past 8 years, I‘ve had the privilege of working with clients all over the world and connecting with amazing leaders in sales and marketing. In that time, I’ve also observed a dangerous divide in the industry — especially with copywriters.
While there are a lot of brilliant and authentic copywriters out there, many still use manipulative, scammy and hypey sales tactics that I – quite frankly – just don’t vibe with.
I have seen firsthand that the copywriting that truly stands the test of time combines both the power of sales and conversion tactics AND the empathic art of creating real connection and positive brand experiences that leave a lasting impact.
But, rather than wait for someone to champion this mission, I decided to do it myself.
So, after 8 years of working behind-the-scenes exclusively with my high-level clients, I finally put myself out there! I started my YouTube channel to redefine what it means to be a copywriter today and share the techniques and strategies I’ve used to build a lucrative and heart-centered copywriting business from the ground up.
I’ve been so humbled and delighted by the comments, feedback and support that I received from my global Posse! Many encouraged me to start a program that would dive deep into the specific skills, techniques, and assets a new copywriter needs to get started.
That is why I created this…
A program tailored for those who want to get paid to write copy that connects and converts and who are ready to ignite their copywriting business in 2020.
FROM MY GLOBAL POSSE
Missed Out On The Live Coaching Experience? Get The Copy Posse Launch Files Instead
If you missed out on Round 1 of the Copy Posse Launch Pad, or it was out of your budget, this is your chance to get access to the exclusive recordings at a massive discount off the live coaching price.
In these exclusive recordings, I’m sharing everything I’ve learned over the last 8 years.
During this unique learning and writing experience, you will learn the multi-million-dollar techniques, strategies, and templates that have not been shared with anyone outside my team, partners and live coaching members.
At the end of this program, you won’t just walk away with expert know-how on the latest copywriting methods, but you’ll also have a complete and compelling portfolio that you can use to approach clients with confidence.
But most of all — this is a rare opportunity to get insider learnings from me over 8 weeks.
Up until now, the only way to get this level of training from me was through my $500/hour strategy sessions, reserved only for my partners and clients…
…Or, by being a member of my $25,000 mastermind.
But, with the Copy Posse Launch Files, you’ll get instant access to the recordings of ALL 8 coaching calls, Q&A sessions, workbook, guides and formulas. It’s the next best thing to live coaching, at a fraction of the cost!
What You’ll Get With This Program
Free training from the industry’s leading freelancing expert to skyrocket your success with the program.
How To Become A Client Magnet
(Proposal Template, Video Training & Masterclass)
Jay Clouse, Founder of Freelancing School and Unreal Collective
Want to know how to get more clients? Look no further. I’ve teamed up with freelancing expert, Jay Clouse, to bring you this insanely powerful bonus package! When you get the Copy Posse Launch Files today, you’ll get access to Jay’s proven Proposal Template and Video Training, previously available only to his paid Freelancing School members. In this mini-course, you’ll learn Jay’s step-by-step process for creating a powerful and memorable proposal that will amplify your credibility and fast-track your copywriting business. To top it all off, as part of this bonus package, you’ll you’ll get a free masterclass training where I’ll interview Jay on his secret strategy for finding and reaching out to new clients.
Yours FREE With The Copy Posse Launch Files
The Value of The Copy Posse Launch Files Is Over $9,000
But because this is the first time I’m releasing these insider files, I’ve decided to give you a massive discount, in exchange for your honest feedback.
You won’t pay $9,000, $5,000, $2,500 or even $2,000…
You’re about to discover the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…
And all you’ll pay for lifetime access to this step-by-step online program is just $1497.
This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client after taking this program.
If I do decide to open live coaching again in the future, tuition will be upwards of $5,000 — because, I’ll be honest, it’s a $HIT TON of work for me and my team to do this. So, I can guarantee you that I will never offer these recordings at this low price again.
In return for this massive discount, I’d love your honest and constructive feedback. So, once the 8-week program wraps up and you’re well on your way to building a thriving copywriting business, I’d love to hear your thoughts. Just shoot me a quick email about your experience with the program.
Other than that, all I ask for is your full commitment to show up and complete each module of the program.
Get The Copy Posse Launch Files
Throughout this program, you’ll…
The Copy Posse Launch Files Include…
Frequently Asked Questions
Immediately after ordering, you’ll be sent a receipt and confirmation email from the Copy Posse, giving you access to your Private Member’s Area.
You’ll be able to login within minutes and have access to your Week 1 training, exercises and Q&A call recording. Every week, content will be unlocked to seamlessly guide you through writing your portfolio.
The Copy Posse Launch Files is specifically designed to equip you with the latest copywriting principles and techniques that are working today.
You’ll get step-by-step training every week, along with Q&A call recordings to guide you through writing the most critical copy assets you need to build a high-converting funnel and complete portfolio from scratch.
Each coaching and Q&A training is at least 90 minutes long. So you’ll want to put aside 2-3 hours a week to watch these videos, plus a couple more hours a week of writing time.
Good question! I’ve been writing high-converting copy for my clients for almost 10 years and have worked with many notable brands. Clients pay me $500 for a single 1-hour strategy session or critique, and I also run a high-end mastermind called Flight Club, which gathers legendary internet marketers and entrepreneurs (6 years and counting!).
So, while this is my first time teaching a course in this format, I have accumulated a lot of experience in both copywriting and teaching copywriting over the past decade. I have created a proven curriculum to teach these highly-paid copywriting skills. It is however, ultimately up to you to apply them to learn and grow!
This program is a rare opportunity to get training from me for a fraction of what I charge my clients.
After the Copy Posse Launch Files, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting business. You’ll learn in 8 weeks what took me 8 years to figure out.
That’s why the Copy Posse Launch Files is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the program and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.
This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients.
But here’s the thing, I’m a copywriting coach, not a recruitment coach. While I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action! To help you out, I’ve sought out the world’s leading freelancing expert, Jay Clouse, to offer expert wisdom in the area of getting clients! When you get the Copy Posse Launch Files now, you’ll get Jay’s Client Magnet Mini-Course totally free.